The Messenger Group

Messenger Publishing is the custom publishing arm of The Messenger Group, specialising in the content creation and production of books and magazines.

Custom publishing is one of today’s most effective business strategies for reaching targeted groups of people with information relevant to their needs, interests and lifestyles. It can provide a personal touch and longevity to your message. We work with a variety of first time and veteran authors, corporations and organisations worldwide with our custom solutions and are able to fit a variety of budgets and timelines. Producing a book is a specialist and often complex task with a number of creative and financial disciplines.

Books

A book is the ultimate brand calling card. Almost every major business figure has written one (or is in the process of doing so). A book opens doors, positions you or your company as the expert in your field and gives you something tangible from which to leverage a media campaign.

Consumers are increasingly skeptical of advertising propaganda, but a book ensures you have a credible marketing tool which you can use as a premium, incentive, reward or giveaway; as a Christmas, anniversary or holiday gift; to retain existing customers or acquire new ones.

Messenger Publishing covers anything to do with the production of a book.

This includes:

• Project management
• Advice around all content and design related issues
• Ghost writing
• Structural and copy editing
• ISBNs and library cataloguing
• Design
• Photography
• Illustrations
• Proofreading
• Printing
• Customs clearance, freight, delivery

Magazines

A magazine can work on multiple levels across multiple audiences in a single execution and reach customers who are highly responsive. Many readers don’t perceive magazines to be advertising but instead see them as a reward or gift bestowed upon them. The more you can give your customers, the more likely it is they will engage with your brand.

Books and Magazines as Brand Engagement Tools

Books and magazines can be produced to suit almost any need. They can be adapted to fit any price range, style, colour or size, and can be imprinted with just about any message on any page. These are just a few of the ways you can use your book/magazine:

• To drive brand awareness and enhance credibility
• To create an additional source of revenue
• To celebrate a milestone
• As an incentive purchase
• As fundraising/cause-related marketing